30Last update: 19 May, 2021

In the COVID-19 pandemic, we have seen the surfacing of some deep-seated ageist attitudes, from blaming younger people as virus spreaders, to dismissing the impact on older people because ‘they are dispensable’.

Ageism is not benign or harmless but a form of discrimination based on age. It impacts on our confidence, quality of life, job prospects, health, and control over life decisions. To understand more about ageism watch this clip from the EveryAge Counts on What is Ageism clip.

Ageism can distort our attitudes to older people and ageing and have negative impacts on our personal experience of growing older. The impacts of ageism are relevant as we emerge from our pandemic isolation. We need to support each other so everyone can feel safe and valued to contribute and participate in our communities no matter what our age.

Led by the Benevolent Society and supported by Council On The Ageing (COTA) EveryAGE Counts is calling for ageism to be acknowledged and addressed, not just in the pandemic but for the benefit of all of us.

EveryAGE Counts is an advocacy campaign lead by a coalition of organisations that includes COTA.  We’re striving for a world without ageism, where all people are valued, respected or connected regardless of age or functional ability, EveryAGE Counts asserts:

• When we see negative messages about people based on age stereotypes, it’s our opportunity to stand up against ageism and demand a caring and compassionate society upholding human rights of all.
• Now more than ever, the generations need to work together. As we emerge from the pandemic, we need all generations to pull together to ‘build back better’ to ensure that all Australians benefit from the post-COVID recovery.

To ask yourself whether you are ageist take The Quiz.

To read and access resources go to EveryAGE Counts. EveryAGE has a pledge to end ageism, go to End Ageism Pledge

Pre-pandemic, EveryAGE Counts hosted American ageism activist Ashton Applewhite for an Australian tour of talks about ageism, which included COTA Victoria. To listen to a subtitled podcast of that talk go to Ashton Applewhite meets COTA Victoria.

To read more about Ashton’s works go to This Chair Rocks.

To access ageism campaign resources go to the Old School toolbox

or watch a subtitled ageism audience snapshot from the COTA Victoria talk, Ageism and me.

COTA Victoria also hosted an online conversation which can be viewed at Ageism in the context of COVID-19.2030

COTA Victoria and Seniors Rights Victoria have developed the Challenging Ageism publication as an overview of ageism in Australia. This paper includes examples (language, the media, elder abuse, and workplace discrimination), advice on how to stop it, and further resources.